Design Study

Mr. Sparkey Refresh

The electrical profession is a highly competitive industry. A regularly updated site is required to maintain and strengthen a brand’s position in the market. We freshened up Mister Sparky’s web design, ensuring the brand remains relevant and competitive.

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The Problem

While Mister Sparky is an established brand, they’re competing with other big names in the industry. Unfortunately, their current site isn’t as optimized as it could be.

The Solution

To stay competitive we redesigned the site to make it more effective at capturing leads into their sales funnel by making it easy for leads to make the next step in the sells process.

The Result

This fresh site showcases Mister Sparky’s customer benefits, Making it easier for leads with an urgent electrical problem to find a solution at Mister Sparky’s site.

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The paying public is becoming more digitally connected in daily life as the generations that grew up without the internet fades away. Being able to establish your brand early is critical to gaining an established SEO ranking and social proof. Brands can’t rely on word of mouth alone to propel their business to new heights. A well designed site uses functional architecture to ensure a seamless experience for visitors to locate what they need quickly.

Donté

Brand Specialist

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